Most artists don’t know how to get & promote their music on Spotify. There are many free and paid platforms out there, and we as DJs, Producers and Artists have one thing in mind when we register our profiles with them, to grow our audience!
Definitely, much more than money, we need people to hear our music and tell their friends concerning the incredible new Artist they found. Getting our music placed on Spotify is a fundamental advance in this age.
You get what I mean.
This article will give you an example of how to promote electronic music on Spotify:
- Get Your Music On Spotify With A Distributor Like TuneCore or LANDR
- Create A Press Kit & Set-Up An AllMusic Account
- Create playlists On Spotify
- Promote On Social Media Tell Your Friends To Share Your Spotify URI
- Get Your Music On Spotify Playlists
Photo By Puria Berenji
What Is Spotify?
Spotify is a “freemium” music streaming platform and pays you by per stream.
So even though the size of money you make per stream (per play) is not even a penny, the openness potential is well justified, despite all the trouble.
Luckily for underground Artist such as yourself, it’s quite simple to get your music onto Spotify.
Read Also: 9 of the Best Underground EDM Books You Should Read
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Getting Your Music On Spotify
If your music isn’t on Spotify, you need to contact your label and ask them to distribute your music to the platform. Moreover, ensure they send Spotify your press kit.
If you are an unsigned music producer, that is alright because there are huge loads of approaches to distribute your music without a label.
Spotify doesn’t deal straightforwardly with you. Why not? I’m sure it’s one of the terms of their concurrence with the majors. However, you need to pick a distributor like TuneCore or LANDR, for example.
Whenever you’ve released a track by yourself or label agreement, your music will be transferred onto Spotify inside 4 months and a half. In any case, there is still work to be done, which drives us to promote our music after putting it into Spotify.
Photo By Tyler Lastovich
Promote Your Music After Placing It on Spotify
If Spotify doesn’t generally get your press kit, for extra support make an AllMusic profile. Spotify will check for you there if they don’t receive it.
If everything is done and set up, it’s an ideal opportunity to tell your audience that Spotify will be displaying your tracks soon! Plan and create great promotion posts on all your social media profiles. Sticking to the plan is vital here.
Make a promotion video for your YouTube channel. Also, create a snippet of your track only for your Spotify as a pre-released version and use it to your posts, at least 2 weeks before publishing the official version.
You could say, for example:
“Can’t wait to see my tracks on Spotify. I created this version only for you all! Follow me on my Spotify.”
Read Also: Marketing Beliefs That Holds Your Music Career Back
Photo By Javier Esteban
Add Your Logo
There are a few things you still need to do. When your music is on Spotify, no site is finished any longer without interactive logos.
Next, look for your artist profile on Spotify, a few choices will come up, including “Tracks, Playlists”, you need to choose the link under Artist.
While drifting over your artist profile, right snap and select Duplicate Spotify URI.
Last, join the URI with the Spotify logo by adding it to your site or blog sidewall by making a Picture Widget.
Another hip promotion you can use for Spotify is the Spotify Play Button. This element permits you to post tracks onto your website and blog.
First, right snap any track, collection or playlist in Spotify you wish to promote and select Duplicate Spotify URI.
For example, you should present this URI on your profiles. Open up your social media profiles, make something to your hungry audience and post it.
For example:
“We realize you need a snippet of our upcoming EP. Here’s the snippet track for you! Share it with your friends!”
Next, post the link and add a greeting.
Find Spotify Playlist Curators
A Spotify Playlist curator is the person that creates playlists for Spotify. This is not going to be easy, to get your music placed in playlists and get heard by masses, especially when everyone out there is trying to do the same thing as you.
You can search on Spotify & online for playlists, and you can send them a message including your Spotify track. Focus on curators that have a similar sound to yours, do not send to Tech House collections if you are a Melodic Techno artist for example.
Focus on your social media and SoundCloud first, and when you are ready the opportunities will come. In the meantime, you can read also our beginners tips on how to promote electronic music.
Conclusion
There are plenty of strategies you can apply to your promotion campaigns. Here, in Underground Talent, we will create step by step guides to help you out with your electronic music.
If you really want to push your music in the future, I suggest, considering putting money aside to invest them back in your marketing budget.
By sharing this post you help our community and other artists like you!
